Influencer Marketing Summit 2023: a few highlights
Ever been to a one-day supercharged seminar? The 2023 edit of Influencer Marketing Summit was hosted at Berghs School of Communications in Stockholm this Wednesday, and best believe INC Media was there to indulge in the knowledge shared by industry experts. The focus of the day was, of course, Influencer Marketing - but that wasn’t the only topic on the agenda.
We’re listing our favorite non-influencer-focused thought nuggets from IMS 2023.
Music as a central part of the creative process
Epidemic Sound held a presentation about music as a central part of the creative process. A few key points were…
Sonic branding: use sound to build personality and stand out.
Create a sound that people can remember and recognize - think McDonals’s “I’m lovin’ it” or Netflix’s launch sound.
Use sound as a way to create a red thread in your marketing strategy and different campaigns.
AI: Our new favorite colleague
AI should be used as a source of inspiration, and different GPTs should be utilized as a helping tool in the creative process.
Image or video AI tools are great to create images or videos without the risk of GDPR or copyright infringement. To be noted though, is that most social media platforms will mark the content as AI generated.
AI can work as a quick helper to generate text from images - a great way so save time when writing for example Alt texts to your images or videos.
SEO on Social Media
SEO - search engine optimization, and how important it is to implement - not only in your SEM strategy but also in your organic social media strategy. When we think about search engines, most of us probably think of Google (of course) or Bing - not realizing that most of our social media platforms are, or have, a search engine to optimize for as well.
We could not agree more with the speakers of Influencer Marketing Summit 2023 - remembering the importance of these details that are so easily overlooked, is definitely a key to success.
Do you need help navigating the details in your digital marketing strategy? Reach out and let us guide you!
