The Little Guide to Marketing on TikTok
TikTok is a platform you can't afford to overlook or underspend on. It's on its way to becoming the leading social media platform in Daily Minutes by 2025. But what is TikTok, and how can you integrate it into your marketing strategy? We've got the answers!
TikTok Marketing 101 - What Is It?
Marketing on TikTok is straightforward. It involves brands partnering with TikTok profiles to promote their products and services, and/or utilizing TikToks ads management tool to run paid ads. Unlike traditional methods like TV commercials or print ads, TikTok offers a highly effective and authentic way to build trust and boost revenue.
Why TikTok Marketing Works
TikTok marketing works for several reasons:
Direct Access to Your Ideal Audience: Collaborating with TikTok influencers lets you connect directly with your ideal customers. The right influencers often have a dedicated and engaged audience.
Enhanced Social Proof: When influencers endorse your product or service, it adds credibility and authority to your brand, making it more attractive to potential customers. However, remember that the TikTok audience is savvy, and Gen Z in particular is well-versed in the social media landscape. Your product and content must be genuine to resonate with them.
Increased Sales: TikTok's engaging, creative, and often viral nature can lead to increased sales and conversions. Influencers are adept at showcasing the benefits and uses of your products.
High Click-Through Rate (CTR): TikTok's primary focus is videos, and people tend to spend more time watching ads on the platform. This makes it more likely that they'll take action after seeing an ad.
Shopping and entertainment (shoppertainment!) are converging like never before, and the online purchase journey is no longer a linear path from seeing a digital ad to making a purchase. Today, a growing majority, especially Gen Z, are turning to social media as their one-stop shop for online shopping. TikTok, in particular, serves as their go-to search engine. That's why brands should rethink their advertising budget allocation, moving away from traditional methods and toward the potentially more rewarding realm of social commerce, with a particular focus on TikTok.
Want to dive deeper into a winning TikTok marketing strategy? Just send us an email and let’s chat over a cup of your favorite hot beverage! :)
