Unveiling the Subtle Marketing Trick Behind Forbes' Top Creators 2023 List
Forbes recently unveiled its highly-anticipated Top Creators 2023 list, celebrating individuals who not only made a significant income but also displayed remarkable entrepreneurial prowess through their devoted followings. Yet, there's a subtle marketing strategy embedded within the list that we at INC find interesting: all the images are displayed in classic black and white. But what's the rationale behind this choice, and how does it elevate the prestige of these creators? Let's talk about it.
Top Creator Alix Earle in classic black and white imagery.
A Fresh Perspective on Success
Hailey Bieber on the cover of Forbes 30 under 30 issue.
The stark monochrome aesthetic isn't just a stylistic preference. It diverges from Forbes' usual approach to such lists and makes us think that there is a deeper message to it. Could it be that creators are still perceived as a relatively new breed of entrepreneurs? Despite their existence for over a decade, they continue to be regarded as a new form of celebrities. This perspective raises questions about the legitimacy of their success. In the absence of a well-established historical legacy, some may question whether creators genuinely deserve the success and wealth they've gaines. This is where the power of black and white imagery comes into play.
Subconscious Significance
The use of black and white photography subtly manipulates the way our minds perceive these images. While we recognize that portraits of figures like Alix Earle and Rhett & Link are not relics from the roaring 1920s, the black and white presentation leaves us with a sense of history. It implies a legacy, even when none exists in the traditional sense. This seemingly “accidental” choice of colors, or rather the lack thereof, creates a deeper respect among the audience. It's a small yet effective subliminal marketing trick. This is why, on occasion, even up and coming musicians opt for black and white photographs of themselves. It grants them a sprinkle of authenticity and a glimpse into their artistic timeline.
The Verdict: Marketing trick or not?
So, are we overanalyzing Forbes' choice of presenting creators in black and white, or is it a deliberate marketing ploy? The answer likely lies in a bit of both. While Forbes may not have explicitly planned to employ this strategy, the impact is undeniable. By making creators appear more historical and substantial through this subtle trick, they ensure that their achievements are not dismissed as mere coincidences. As marketers and entrepreneurs, it's essential to recognize the power of visual elements in shaping perceptions. Whether intentional or not, the black and white presentation of creators in Forbes' Top Creators 2023 list teaches us a valuable lesson about the influence of subtlety in marketing.
Connect with INC for Marketing Excellence
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