Cracking the Code to Gen Z and Gen Alpha: Your Guide to Tapping into the Next Generations
Before we dive into the exciting world of connecting with Gen Z and Gen Alpha, let's quickly clarify who's who in this generational jigsaw puzzle. Gen Z, the trendsetters born between 1997 and 2012, was the star of the show for a while. But guess what? Gen Alpha, born from the early 2010s to the mid-2020s, is now stepping into the limelight! Yes, it's a bit mind-boggling, and as the writer (a late millennial), I can't help but marvel at how fast time flies. Now, let's spice things up and unveil a great example that showcases the art of connecting with these vibrant generations: Reneé Rapp's fabulous partnership with Sweetgreen.
Renée Rapp in partnership with Sweetgreen.
Now, let's dissect this perfect example of how to promote a brand without bombarding or annoying our Gen Z and Gen Alpha friends. Remember, the way you treat your product is the way your audience will treat you in return. If you treat it like a glamorous magazine cover, your audience, especially Reneé Rapp's devoted fanbase, will be just as thrilled to see your ad as they would be to spot their favorite singer on a magazine cover. That's the magic of it all. The best campaigns don't feel like those mundane, skip-worthy ads. Instead, they resonate more like an engaging editorial shoot.
What's the secret sauce here? Instead of bribing Reneé Rapp to endorse a product she's never even tried, they simply asked her a genuine question: What do you love most about Sweetgreen? Her answer: the spicy cashew dressing. And guess what? She had been openly raving about it months before any sponsorship deal. Now, that's cool! Her fandom is thrilled to see their beloved artist endorsing their favorite food, courtesy of a brand they adore.
Renée has previously raved about the Sweetgreen spicy cashew dressing that she’s now endorsing.
But here's the twist: We spotted a missed opportunity. Why not collaborate on a wrap and call it the Reneé Wrap or Rapp Wrap? Just imagine the buzz that would create! It's a seamlessly organic way to introduce a new product while capitalizing on an already planned collaboration.
And speaking of collaborations, there are other exciting examples we're currently loving, like Ice Spice for Dunkin' Donuts and Amelia Dimoldenberg for Levi's.
Feeling inspired? Want to do something similar? Let's chat, and we'll guide you on how to authentically connect with new generations.
