Navigating the Fast-Paced World of Trends: When to Dive In and When to Stay Put
MAC Cosmetics featuring #Tubegirl in their latest MAC Cosmetics fashion show.
In today's ever-evolving digital landscape, keeping up with the latest trends can feel like a never-ending race against time. From viral hashtags to viral dance challenges, the world of marketing is constantly in flux. But before you rush to join the trend bandwagon, it's crucial to pause and ask yourself a critical question: When is it smart to hop on a trend, and when should you channel your resources elsewhere for enduring success in your industry?
Trends come and go with lightning speed, and as marketers, we often find ourselves caught in a whirlwind of fleeting opportunities. This blog post explores the delicate balance between trend-chasing and timeless strategies. We'll highlight a perfect example of when to delve into the art of creating campaigns that not only ride the wave of current trends but also stand the test of time. After all, it's not always wise to invest your money, time, and creative energy in chasing a trend when, by the time your legal department signs off, that trend may have already vanished into obscurity.
So, grab your marketing compass, and let’s get into it.
#Tubegirl, Sabrina Bahsoon, filming in 0.5x on TikTok - does it ring a bell? With the hashtag having over 300m views in just about over a month and over 4.5m Google hits, it should.
The Devil and Kris Jenner work hard, but in this instance, MAC Cosmetics works harder. In the realm of marketing, the ability to act swiftly often trumps all, and MAC has unequivocally showcased its agility. You've likely noticed Sabrina Bahsson gracing your TikTok feed in recent weeks, captivating audiences with her lively subway dance videos. She's experienced a meteoric rise, amassing over 100,000 followers in just the past week.
MAC not only forged a #GRWM partnership with Sabrina, a collaboration she hadn't previously ventured into, but they also featured her in the MAC Cosmetics fashion show. Given that fashion shows are typically meticulously planned months in advance, securing Sabrina's participation within days is an impressive feat, especially for a renowned and big brand like MAC. If MAC can establish a lasting partnership with Sabrina, this could mark a significant resurgence and position them as a prominent Gen Z brand.
We predict that before the Christmas decorations are up, Sabrina will easily have crossed the one-million TikTok followers milestone.
