For SS24, BLÆST introduced a new capsule collection that merges function with finesse for a dynamic urban lifestyle. This range of products are made from Sorona® Agile, a lightweight, breathable, and stretchable fabric – perfect for warmer conditions and unpredictable weather.

Four Norwegian profiles were assigned to create experiential content showcasing the collection - bringing awareness to the functionalities of the fabrics in a true norweigan setting.

As community building was an integral part of this launch, we decided to seek out Norwegian micro and mid-tier creators within the sport and fashion segment with a high local following. To further ensure total brand alignment, we kept narrowing it down to creators focusing on high level content.