To strengthen its positioning as a leading fashion brand in the Nordics, H&M partnered with Patriksson and INC Media for influencer marketing in the Nordics. The objective: shift H&M’s brand recognition from a retailer to a true fashion authority, engaging audiences through impactful, authentic content.

We crafted a strategy centered around building a vibrant community of self-expression and individuality. By collaborating with influencers who resonate with Gen Z and millennial audiences, we connected H&M with aspirational TikTok and Instagram creators that emphasized personal style, belonging, and H&M’s evolving identity as a fashion-forward brand.

Through a full-funnel approach, we focused on both macro and micro-influencers to drive awareness and build deep connections across the Nordic markets.

INFLUENCER MARKETING